Giesecke + Devrient MS India
OVERVIEW
GIESECKE + DEVRIENT MS INDIA is a chapter of a global payment security company from Germany in India. It has been leading technological innovations and global technological growth for the last 170 years and engineers customized security technologies with passion and precision in four major fields: payment, connectivity, identities and digital infrastructures.
The challenge & PROCESS
Identified potential aspects and sectors GIESECKE & DEVRIENT covers to establish thought leadership such as HR, Telecom, and R&D based on the latest developments in the global payment security domain.·
We commenced systematic outreach with relevant & Tier 1 publications discussing the dynamic evolution in the sector.
Launch, impact, results
With a multi-sector approach, together with the team at Lateral Sutraa, we secured PR coverage in publications like ET HRWorld, Financial Express, Dataquest, People Matters, YourStory etc along with many industry stories – often initiated by media first for participation.
We went on to garner coverage for telecom and R&D in ETPrime, Financial Express, Times of India, Dataquest etc. The consistent efforts helped in successfully garnering a reach of 1533M+ within the first 8 months.
MOCA Technology
OVERVIEW
MOCA Technology is an innovative Ad platform and a mobile advertising agency that is focused on Asia.
MOCA is a premium partner to many mobile players like Xiaomi, Samsung, Vivo, Oppo, Huawei, Infinix, Tecno, Itel etc. It works with Original Equipment Manufacturers (mobile phones) that offer a preinstalled app store of their own other than Google Play. Due to the COVID recovery, the total worldwide smartphone shipment grew 12% in Q2 2021. For Brands, there is a great opportunity to utilize OEMs as they offer an extra amount of clean traffic to optimise App Developers' marketing plans.
Launch, impact, results
With a multi-sector approach, together with the team at Lateral Sutraa, we secured PR coverage in publications like The Economic Times, Financial Express, The Times of India, FE Bandwagon, Exchange4Media, YourStory, and many industry stories.
The consistent efforts helped in successfully garnering a reach of 168M+ within the first 6 months.