INDIA@75, CII
CII, as part of its 125 years celebrations hosted the digital India@75 Summit to showcase this programme. The event featured many thought-provoking sessions under the overarching theme “Collaborating for a New, Self-Reliant India”.
key highlights
Top publications covering multiple story angles throughout the event such as The Economic Times, Business Standard, Financial Express, MINT, PTI, ANI, BusinessWorld and The Times of India
ET Now actively covering highlights from the session on the digital handle and TV
With the media landscape thinning increasingly due to the pandemic, together with the able team at ON PURPOSE, we successfully garnered three print exposures in India’s most-read and top publications
BREAKTHROUGH INDIA
communication objectives
To raise awareness against rising cases of domestic violence and debunk myths on the kinds of domestic violence via the #UniteAgainstDV campaign
To promote bystander intervention with the #DakhalDo campaign
key highlights
During the lockdown with cinemas shutting down, she got active participation from popular OTT stars Mithila Palkar, Divya Dutta, Aahana Kumra etc.
Furthering this, a popular television icon, Nakuul Mehta agreed to share insights from his journey in bagging big, titular roles for Indian TV, displaying potent masculinity.
Over 70lakh people with different profiles of audiences engaged with the campaign
Further, she managed to get Rajkummar Rao’s participation in Breakthrough’s campaign on encouraging bystander intervention; #DakhalDo - https://www.instagram.com/p/CJGr1MjJIbT/?utm_source=ig_web_copy_link
1. Divya Dutta – https://www.instagram.com/tv/CCTfd4HnotZ/?utm_source=ig_web_copy_link
2. Mithila Palkar – https://www.instagram.com/tv/CCV2jIPHrWH/?utm_source=ig_web_copy_link
3. Nakuul Mehta - https://www.instagram.com/tv/CCYl9Nhn05B/?utm_source=ig_web_copy_link
DASRA
communication objectives
Building media visibility for Dasra Philanthropy Week 2023
Creating high-impact conversations around Indian HNIs spending less on social issues throughout the year
RESULTS
The efforts led to the report being covered by the top wire such as PTI followed by key publications such as The Economic Times, Moneycontrol, Business Standard, BQ Prime etc
A reputed financial publication, Financial Express covered two standalone stories in print quoting Neera Nundy, co-founder and partner at Dasra.
The Economic Times, a leading publication covered the report as a standalone story by quoting the key spokespeople in print along with Moneycontrol.
Dasra Philanthropy Week/India Philanthropy Report Launch 2021 -
The report received high visibility due to pick-ups in publications such as PTI and IANS followed by key mainlines and financials like The Economic Times, Financial Express in print, Moneycontrol & others. It was carried with coverage on a leading electronic channel - CNBC TV18.
Forbes carried an authored article penned by Neera Nundy titled: Accelerating family philanthropy will drive India's socio-economic growth"
Mint had done a detailed story quoting the Philanthropy report titled as ‘Varun Sheth, Ketto and the art of easy giving’
