INDIA@75, CII

CII, as part of its 125 years celebrations hosted the digital India@75 Summit to showcase this programme. The event featured many thought-provoking sessions under the overarching theme “Collaborating for a New, Self-Reliant India”.

key highlights

  • Top publications covering multiple story angles throughout the event such as The Economic Times, Business Standard, Financial Express, MINT, PTI, ANI, BusinessWorld and The Times of India

  • ET Now actively covering highlights from the session on the digital handle and TV

  • With the media landscape thinning increasingly due to the pandemic, together with the able team at ON PURPOSE, we successfully garnered three print exposures in India’s most-read and top publications

BREAKTHROUGH INDIA

communication objectives

  • To raise awareness against rising cases of domestic violence and debunk myths on the kinds of domestic violence via the #UniteAgainstDV campaign

  • To promote bystander intervention with the #DakhalDo campaign

key highlights

  • During the lockdown with cinemas shutting down, she got active participation from popular OTT stars Mithila Palkar, Divya Dutta, Aahana Kumra etc.

  • Furthering this, a popular television icon, Nakuul Mehta agreed to share insights from his journey in bagging big, titular roles for Indian TV, displaying potent masculinity.

  • Over 70lakh people with different profiles of audiences engaged with the campaign

  • Further, she managed to get Rajkummar Rao’s participation in Breakthrough’s campaign on encouraging bystander intervention; #DakhalDo - https://www.instagram.com/p/CJGr1MjJIbT/?utm_source=ig_web_copy_link

1. Divya Duttahttps://www.instagram.com/tv/CCTfd4HnotZ/?utm_source=ig_web_copy_link
2. Mithila Palkarhttps://www.instagram.com/tv/CCV2jIPHrWH/?utm_source=ig_web_copy_link
3. Nakuul Mehta - https://www.instagram.com/tv/CCYl9Nhn05B/?utm_source=ig_web_copy_link

DASRA

communication objectives

  • Building media visibility for Dasra Philanthropy Week 2023

  • Creating high-impact conversations around Indian HNIs spending less on social issues throughout the year

RESULTS

  • The efforts led to the report being covered by the top wire such as PTI followed by key publications such as The Economic Times, Moneycontrol, Business Standard, BQ Prime etc

  • A reputed financial publication, Financial Express covered two standalone stories in print quoting Neera Nundy, co-founder and partner at Dasra.

  • The Economic Times, a leading publication covered the report as a standalone story by quoting the key spokespeople in print along with Moneycontrol.

Dasra Philanthropy Week/India Philanthropy Report Launch 2021 -