ST. JUDE INDIA
communication objectives
Building media visibility for St. Jude India Childcare Centres for being the trustworthy abode for children suffering from cancer – not only as they recover but even after, until they have secured a safe footing in society
Creating high-impact conversations around childhood cancer
key highlights
Achieved consistency in media presence with 12 exposures in Tier 1 publications in 06 months such as ETHealth, The Indian Express, The Times of India, YourStory with the able team at Vivaa Consulting.
Two standalone interviews with Mr Anil Nair at YourStory and Businessworld Healthcare. The latter also used the NGO’s motto and Anil Nair’s name in the headline - Cancer Doesn’t Stop, Neither Will We: Anil Nair
Leveraged two most important days relevant to St. Jude India i.e., World Cancer Day and World NGO Day to build a conversation around the importance of awareness towards mitigation of childhood cancer with prestigious media groups
Expanded the media universe by securing a standalone interview for Anil Nair with The Logical Indian with a dedicated video film that was carried on their social media platforms
ANTARA - A MAX GROUP COMPANY
As a player in the senior care market, Antara has observed the evolution of this category and the emergence of a megatrend i.e. an increased demand for People who are opting for need-based comprehensive care solutions. Delivered with the team at ON PURPOSE, servicing Antara was an enriching experience.
communication objectives
To raise awareness for the urgent and active intervention required for seniors aged above 55 since they are the most vulnerable demographic, susceptible to diseases and infections
To provide professional assisted care to the elderly and raise awareness for the two new lines of businesses then -
Care Homes and Care at Home services, to provide quality senior care with Max Group’s integral value of ‘Sevabhav’
key highlights
Commenced systematic outreach with Tier 1 publications discussing the needs of the sector & the demographic
‘Assisted Care Services’ launch was covered prominently with six coverage hits in tier-1 financials. Media interactions were lined up a day in advance with Tara and Rajit with TOI, Mint and Moneycontrol for the exclusive newsbreak
Additionally, we offered tailor-made insights and information to each publication during the interviews.
Leveraged different story angles in lifestyle media too such as roping in the oldest residents to share their experiences, Antara’s Head Chef to give food tips to the elderly, collaborating with the Healthcare Foundation of India to discuss the health needs of the seniors etc.
Garnered stories in Business and real estate magazines discussing the future of the senior living segment
DR ANKUR GARG
Dr Ankur is a Director & Senior Consultant at Shalby Sanar International Hospitals. He is India's foremost surgeon with a super specialisation in M.Ch HPB Surgery & LiverTransplant from the esteemed Institute of Liver and Biliary Sciences, New Delhi, 2013. His areas of expertise include Hepato-Biliary Surgery, Living Donor Liver Transplant, Deceased Donor Liver Transplant, Organ Retrieval, Complex Liver Resection and Gastrointestinal Surgery.
