FSG India
A global, mission-driven consulting firm, FSG India partners with foundations and corporations to create equitable systems change. It has helped over 600 brands such as Godrej Group, Eli Lilly & Company, Hindustan Unilever Limited, Citigroup, Toyota, Microsoft etc.
communication objectives
Building media visibility for FSG India
Creating high-impact conversations on the report titled, 'What’s next for Indian agri-tech?' The white paper covers three sections:
(a) the current state of Indian agri-tech,
(b) the landscape of emerging opportunities, and
(c) a recommended way forward – for traditional agriculture companies to succeed across the agri-tech value chain, and for start-ups to address the stiff competition ahead.
RESULTS
The efforts led to the report being covered by key publications such as The Economic Times, Hindu Business Line, Moneycontrol, Prime etc.
A reputed financial publication, Financial Express covered an article in print and a standalone story covering the report
Hindu Business Line, YourStory etc interacted with Rishi Agarwal, Managing Director, Head – Asia of FSG India.
SWANITI INITIATIVE
A social enterprise supporting government administration and elected representatives to ensure last-mile public service delivery and policy reforms.
communication objectives
To promote Chhattisgarh forming a Green Council Post COP26
To promote the work of the Swaniti Initiative, in supporting the Chhattisgarh government to address the double bottom line of environmental protection and economic growth under the leadership of the Hon’ble Chief Minister Shri Bhupesh Baghel
key highlights
This partnership led to good media exposure with the country’s top mainlines, regional and online publications and portals covering the announcement.
Keeping in mind the time sensitivity of the announcement and the fact that the news was already out in the media, we turned around the press release in a couple of days. Next, we realized the scope of getting regional coverage since the news was based out of Chhattisgarh and got it translated into Hindi. This outreach led to exposure in three main print publications of Chhattisgarh namely Dainik Samachar, Rashtriya Sahara and Virat Vaibhav.
